Ube Craze Sweeps Tokyo Cafes as Purple Yam Desserts Rival Matcha Ube desserts and drinks surge across Tokyo cafes, driven by vivid purple color, sweet aroma and social media—challenging matcha …
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Matcha
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Business
Tokyo launches matcha support program to save threatened tea fields
by Sato Asahiby Sato AsahiTokyo bets on matcha to preserve threatened tea fields Tokyo backs matcha production to save threatened tea fields, offering subsidies, training and export support to help farmers tap rising overseas …
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FeaturedGuides
Shibuya Matcha Cafe G-Cha and Ba-Cha Showcases Senior-Run Hospitality
by Ren Nakamuraby Ren NakamuraG-Cha & Ba-Cha matcha cafe in Shibuya offers grandparent hospitality and top-quality matcha Discover G-Cha & Ba-Cha matcha cafe in Shibuya, where senior staff serve handcrafted matcha drinks in a …